Trends reflect consumer values, and color trends are no exception: the growing environmental concern over the last few years is surfacing in a more “natural” color palette for 2007. The trend towards “green” living has translated, quite literally. Green is this season’s It color – not an electric green or neon green, but rather the very soft, botanical shades of green found in nature. Water blues and sky blues are big as well; and accent colors are rich, warm, and deep, inspired by the popularity of ethnic products and cooking. Of-the-earth neutrals – like the tans, browns, and beiges found in rocks, soil, and trees – are also enjoying popularity, with gray emerging as the dominant neutral for fall and winter.
The fact that a color isn’t “of-the-moment” doesn’t mean you shouldn’t include it in your product line, or that more traditional colors are never desirable. However, it is important that your line-up carries some representation of fashionable colors because that’s what consumers want to see – right now. As a retailer, you have to stay on top of current market trends to keep your products relevant to your customer base. Says Suttora, “Color trends are constantly changing, and you have to let your product line evolve accordingly, because it can make a big difference to your bottom line.”
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